SHIFT your personal brand

SHIFT your personal brand

Why the Long Corridor walk works best

I listened to the Paul Henry show this morning and was captured by the amazing story of Arthur Edwards, one of the royal photographers for the Prince of Wales and family for over four decades.

It was what he said that made me stop and think.

He is clearly so passionate about what he does with his photography, he cares about the Royals, who he obviously has a close connection with and he gets to travel the world and see experiences through the royal family.

He of course, has photos of the family that could create some media frenzy however he chooses not to use them because he wishes to portray the Royal Family in the best way possible.

He knows that if he did choose to allow the less than perfect photos to be published, his tenure with the Royal family would be over. He operates with integrity and is ethical.

In business, we can make the mistake of taking short cuts which might have an initial monetary reward but long term can lead to irreparable damage to the business brand and individual reputation.

For example, someone in a sales role who courts his or her prospect, builds a strong relationship with them and becomes an integral part of their life until the deal is done and then never really heard from again until perhaps another need arises for some additional revenue.

Another example was when Adidas, in the last Rugby World Cup hiked the price up significantly for the All Black jerseys in New Zealand however you could buy them on line for up to 50% off in other countries. New Zealanders did not support Adidas through the World Cup – the damage to the brand and reputation was huge.

I loved Arthur’s phrase this morning – “I am in for the long corridor and not the in and out” – the short journey. What he meant was he didn’t start out thinking his career was to be a long corridor, his guiding lights were integrity and reputation. The long corridor is simply the longevity of his career which he is extremely happy with.

Integrity + reputation = personal satisfaction.

I am passionate about my long corridor, every day is an extraordinary day and another step along my corridor journey.

So which corridor are you choosing to take – Arthur Edwards’ or Adidas’?

As always, love to hear your thoughts so leave them here.

Until next week,


Rebecca Morris

Rebecca set up Paradigm Shift in 2011 because in her corporate career she repeatedly observed leaders choosing to let chaos reign rather than work out strategies for effective change. Or put simply – poor leadership.

With a background in educational psychology, roles as CEO, sales executive, business coach, business owner and teacher, Rebecca uses her proven experience and insights along with her practical tool box to get results.

Rebecca observes human behaviour and associated patterns and enables leaders to become present to their patterns through her IP, Observational Intelligence (OI). Rebecca uses her 'cycle of interruption' approach to interrupt, innovate and lead from new paradigms creating collectively powerful leaders and culture-safe organisations.

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