Something has been irking me for the past two weeks. I have tried to set it aside but just can’t. It’s all about the use of social media.
LinkedIn is a powerful tool. It’s an online site that allows individuals to express their expertise and build a connected profile online. It’s a chance to publish posts, articles, a place to have robust discussions and a place that allows individuals to endorse others’ successes.
I am intensely active protecting my LinkedIn profile as it is an extension of “me.”
Over the past two months I have played a more active role in posting articles, blogs and having some great discussions. BUT what has become increasingly common is people who have chosen to be anonymous, viewing my profile.
Why? LinkedIn has great reporting capability – it ranks, slices and dices your profile, gives you weekly feeds on how active you have been. I like that – that’s the purpose of it – to gain a wider reach of people on line to develop and grow.
It’s not a dating agency, it’s not an online store, it’s about people in business.
If the purpose of being online is to increase your profile and endorse others then why be anonymous? It’s cyber-stalking and is eerily creepy.
For those of you who choose to be anonymous I challenge you to check out your own insecurities and reasons for being online. I mean let’s face it, you are hardly likely to increase your presence when you remain anonymous.
If you are a competitor or someone in a similar industry (which is how LinkedIn refers to you) then you are unlikely to be a strong competitor if you remain anonymous.
Anyone can magpie in and take bits of others profiles to replace on their own but at the end of the day, it’s about being authentic and if the words aren’t yours, it’s hardly likely they will resonate for others.
I LOVE it that others check out my site. I am always endorsing others in the same industry for skills where I know they excel.
So my advice today is for those who choose to view people’s profile anonymously BE TRANSPARENT. Who knows you might actually feel energised and even get some return views and endorsements.
Love to hear your thoughts on being transparent so feel free to comment below.
It’s time to SHIFT YOU!