Death by chocolate or rather business death by choke points.
We all love chocolate, even those of us who pretend we don’t, do. And we all know too much is not good for us. Anyone who has eaten the signature dish of “Death by Chocolate” knows the discomfort and pain following the event.
In fact so much so it’s not offered any more at Strawberry Fare. How does this apply to business performance you may well ask?
Think about the chocolate being the choke point in your business.
Fixation on the CHOCOLATE
We become fixated on a small piece of the larger picture of business performance. In isolation, it’s just that – a small bite of the overall cake. But if you are left chewing on the small slice, the rest of the cake over time goes stale, crumbly and finally mouldy beyond eating.
Let’s look at an example in business. A successful business is having employee issues that soak up huge amounts of management time. Management spend most of the time fixing the issue. It’s usually the employment agreements, processes, standards and business systems. Because the focus is on this area, the overall business performance starts to suffer.
This then usually leads to something else that needs addressing – another bite of the chocolate that is not quite right.
Management spend time looking at everything in bite size chunks.
So how do you deal with that?
Death by Chocolate is no longer a signature dish at Strawberry Fare. They recognised the need to be known for more than a “one dish” restaurant. They stopped fixating on Death by Chocolate, took it off the menu and replaced with a number of new chocolate dishes catering for all different palates.
They looked at the overall picture and mapped out a wider product to suit more people. AND made it consistent.
So what are your chocolate choke points? What are you fixating on that is holding you or your business back? AND what are you going to do to SHIFT it?
Remember, “If you always do what you have always done, you always get what you always got.”
Love to hear your thoughts on your “business death by chocolate” so leave them here.